Samantha Cusick

Founder & CEO

Samantha Cusick took the more modern, but now widely accepted path through hairdressing, which eventually lead to the creation of her Samantha Cusick London salons. The brand grew from a single salon into multi-site locations over the space of 5 years.


As part of the newer generation of young women in the hair industry, Samantha used Social Media platforms to create her own identity and connect directly with her clients and brands. Her belief that digital and physical visibility between clients and hairdresser is crucial and continues to shape her approach to this day.

Samantha brings with her a wealth of knowledge and perspective as both a business owner, hairdresser and brand ambassador.